Matomo

Matomo Analytics is a powerful web analytics platform that serves as an alternative to Google Analytics. It prioritizes data ownership and privacy protection, allowing users to have full control over their data. Matomo is open source, flexible, and provides accurate reporting without data sampling. It complies with GDPR regulations and offers various use cases such as complete analytics, intranet analytics, consent-free tracking, marketing attribution, and log analytics. With both on-premise and cloud options, Matomo is trusted by over 1 million websites in more than 190 countries.