Pathway

Pathway is a powerful platform designed for modern product teams to streamline user research and gather insights for improving user experience (UX). It enables teams to create and manage usability tests, surveys, and user interviews in a matter of minutes.

With a focus on efficiency and ease of use, Pathway empowers organizations to quickly find relevant respondents, gather valuable feedback, and involve team members in the research process.

1. Usability Tests: Create tests to evaluate user interactions with products.
2. Surveys: Design and distribute surveys for quantitative user feedback.
3. Asynchronous Interviews: Conduct user interviews without the need for real-time interaction.
4. Prototype Testing: Test Figma prototypes and gather feedback on design variations.
5. A/B Testing: Compare different design options to determine user preferences.
6. Card Sorting: Assess information architecture and usability through card sorting exercises.